The Scene's Behind

4 Feb 2010

Honda Insight

Challenge: To shoot from 3 stories high and arrange 250 people into
the shape of the new Honda Insight. Yes, it's a car for the people.
(and my first stint with a Red Cam!)

The work

Behind the scenes

Tracing

Working out the perspective

Sexy shoot in Cyprus

Yes, it was that time of year again. Sexy bodies, brilliant beaches and massive parties... gotta live the dream while I'm still in the age range don't I?

The work

Behind the scenes

Thanks to Jason Knott and his team!
http://www.jasonknott.com/

3 Feb 2010

Shooting Birds on Brighton Beach

'Time for a Swift Exit' is a campaign that's been running in the UK for over 2 years now and have been massively successful for the best selling small car in the Suzuki range. Creating a billboard where the car needs to feature as the focus of the creative but still communicate a fun 'Swift exit' story, we ended up shooting taxidermist pigeons at 3 'o clock in the morning on Brighton beach.

The work

Thank you Banksy!

And we got some free over-night publicity when Banksy did his latest art work right next to the new billboard!

Behind the scenes

Taxidermist birds

Look! It's actually flying!

Thanks to Drew Gardner and your team!
http://www.drewgardner.co.uk/

22 Nov 2009

Resplect

'Time for a Swift Exit' is a campaign that's been running in the UK for over 2 years now and have been massively successful for the best selling small car in the Suzuki range. Here is another classic scenario (happens all the time right?) where it might come in handy to get away swiftly.

The Work
Print

Viral

96 Sheet digital billboard in Liverpool

Behind the scene

Muscleman - 8 Protein shakes a day!

Make-up

Callaway Golf

Taking the premium golf brand into the realm of luxury goods. With the help of London fashion photographer Richard Foster and a custom made mercury mirror, we aimed to make these products as desirable visually, as they are technologically. The FTiQ club took design qeues from the legendary Lamborghini Reventon. It's a high fashion sports product that deserves a high fashion shoot.

Behind the scenes

The Work

'So what's the real difference between an iron and an icon?' callawaygolf.com

'Meet the family from hell' callawaygolf.com

'When we asked our design team if this was a power club or a shot shaping club, they just said "yes". callawaygolf.com

'What, exactly, made our Big Bertha design team sell their souls to the devil?' callawaygolf.com

Have Callaway scientists really discovered a way to make your game more intelligent? callawaygolf.com

Lunch

At Richard's studio it is tradition for everybody to have home made lunch together. Yum! Thanks Lydia! It is here that we got introduced to Belazu, probably the best balzamic vinigar you'll ever taste! Try it! We're addicted.

Thanks to Richard and your team for making it such a wonderful experience to watch you work - it was truly inspiring!
http://www.richardfoster.com/

Club 18-30

Every year we set off to an exotic island to do the Club 18-30 brochure shoot. Two weeks of fun, sun, clubbing and about 4000 photos! (Which I have to search through when I get back to the office....) This year we traveled around the island Zante with about 60 white polystyrene alphabet letters, just to get the country pages to be super stylish and interesting.

The work

Behind the scenes

Swimming with white polystyrene alphabet letters are
bound to get us some interest from the locals.

And yes, here we have a group of local Greek guys 'attacking'
us for some pictures with the models.

Thanks to Jocelyn Bain-Hogg for shooting in 40 degree heat and eating the same bacon butties every morning! http://www.jocelynbainhogg.com/

Spanish Fly

Overseas property is a sensitive subject because there are so many scam companies out there. Parador Properties wanted to show that they have the right way to do things. For this shoot that involved 2 TV ads, a viral (our own scam-website) and through the line print material we went to Spain for some paella and lots of sangria.

Behind the scenes