Taking the premium golf brand into the realm of luxury goods. With the help of London fashion photographer Richard Foster and a custom made mercury mirror, we aimed to make these products as desirable visually, as they are technologically. The FTiQ club took design qeues from the legendary Lamborghini Reventon. It's a high fashion sports product that deserves a high fashion shoot.
Behind the scenes
The Work
'So what's the real difference between an iron and an icon?' callawaygolf.com
'Meet the family from hell' callawaygolf.com
'When we asked our design team if this was a power club or a shot shaping club, they just said "yes". callawaygolf.com
'What, exactly, made our Big Bertha design team sell their souls to the devil?' callawaygolf.com
Have Callaway scientists really discovered a way to make your game more intelligent? callawaygolf.comLunch
At Richard's studio it is tradition for everybody to have home made lunch together. Yum! Thanks Lydia! It is here that we got introduced to Belazu, probably the best balzamic vinigar you'll ever taste! Try it! We're addicted.
Thanks to Richard and your team for making it such a wonderful experience to watch you work - it was truly inspiring!
http://www.richardfoster.com/
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